Hi Visitor

Welcome to our new style newsletter and format for keeping you up to date with the latest trends, offers and facilities available through Website Design Tenerife and partner businesses.

This, in combination with our facebook and website blog updates is your way of keeping up to date with what's happening and what's available to help you promote and enhance yur business through electronic media.

The box to the right has been developed to keep you informed of recent events and articles that have been published and will also feature any new products or services available to you. Use this as a quick reference guide for things that may be of interest to you.

What's in This Issue...

Get a Better Ranking
Getting to Number 1
- Content
- Backlinks
- AdWords

Get a Better Ranking

No-one can deny that being the top of Google is pretty damn important and any online business that doesn't make this their number one goal is missing out on a lot of potential business. But why Google and how...? Well, Google executes around 90% of all worlwide searches Click Here for the stats. So, I'd say it's pretty important that your website meets their standards, no...? But how to get to the top is another matter entirely but before that, why is it so important...?

The number one link in Google for any given search term generally receives around 45% of the click throughs. Number two around 18% and so on. So being 2nd can reduce your click through rate by over half, that's why it's so important, simple.

The information below is tried and tested and known to work...

Getting to Number 1

There are a number of methods for getting to the number 1 position and the following should help you decide which, if not all, is a good use of your resourses:

Content

Content is King. The more of it you have and the more relevant it is the better. My website for example has over 300 pages indexed by Google (Details Here). Whereas my nearest competitor has around 250 pages indexed. However, the pages need to be relevant. My site has a blog, a services page and a newsletter area all indexed by Google.

Backlinks

I recently implemented an automated backlink system on my website and it's been hammered. Now I'm not saying that backlinks are so important that they should rise above anything else you do but they should exist and you should have some. As with content, the key element here is "relevance". It would be pointless having a website dedicated to shoes and then having backlinks to businesses that are not related. Also, with an automated backlink system you can ensure that if the link to your website is broken that the link back to your link partner is also broken through automated checking.

To see how many backlinks you have simply go to Google and type the following into the search box: "link:http://www.MyDomain.com" (obvously replacing myDomain.com with your website address),

AdWords

There's no doubt whatsoever that this works, thousands of advertisers use AdWords and with great success (or there simply wouldn't be any advertisers in Google). This is one guaranteed way of getting to number one, but at what cost...?

A typical campaign will yield about a 10% conversion rate. That means that for every 100 people that actually click your advert around 10 will contact you, of these around 10% will make a purchase. 1% overall I hear you say...! Well, it can get higher and usually does for specific markets and products.

So, if about 1 in 10 that click actually make a purchase (and this comes back to content or how you deal with the customer once they actually make contact) and you are paying let's say 50 cents per click, that means that each new customer will have a direct cost to your business of abround 5 Euros. Let's say for example then that this cost is as high as 10 Euros.

So, I guess it comes down to this:

Would you give me 5-10 Euros for every customer I brought to you who was willing to make a purchase, right there and then...?

Recent Articles..

Live Support Chat

Learn how you too can interract with your customers in REAL time...

Facebook Page

Make the most of one of the most powerful social networking platforms available quickly and easily...

Newsletters

Our newsletters now reach over 1,500 users through a number of websites and receive around a 10% open and click through rate. See how you too can benefit from this method of interraction with your prospects and customers...

Backlink Management

Our unique backlink management system means that you'll never again have to go out looking for links, let them come to you...!...

Google Analytics Explained

Many people are still confused by Google's Analytics and it's no surprise, especially now that Google have change dthe layout. Click the link above to learn more...

Recent Newsletters...

Making The Most of Facebook

Learn how you too can make the most of Facebook by having your own username "Facebook.com/MyBusiness" and by having a dedicated page for people who are not yet fans...

Customising Facebook Pages

Having a customised page on Facebook is a first step to interracting with your fans. Offers, discounts and bonuses dedicated to people who like what you do...

Making Money From Your Website

Google Analytics Explained