Search Engine Optimisation

Search Engine Optimisation (SEO) is by no means an exact science. However, there are tried and tested proven ways of improving your website's performance when people are searhing for the products and services that you offer. Before you even start optimising your site though there are a few ground principles and ideas you might want to review before designing your plan. Below are just a few of the elements you might want to review before deciding what to do and any good SEO person should be able to provide you with a clearer stategy and ultimatly a cost for exectuting this work.

Now, most web designers will agree thatif a website is designed properly it shouldn't require optimisation, this is when you have to start talking about domain marketing. Unless your website has been designed really badly it's probably already in the Search Engine Results (SER) which puts you in a really good position, you can build on this.

Page Rank

Page Rank (PR) is something many people get hung up on and realistically it isn't as significant as having relevant content, even Google's Management team will tell you that "Content is King". PR is quite simply an indicator of your website's significance in the SER. For example, site "A" links to site "B", that is simply a vote for site "B", the more votes the site has the higher the PR. Yes, there's much more to it than that but in essence, that's it.

Meta Tags

Again, on their own probably not that significant but if you choose to employ meta tags, title and description tags make sure they are relevant to the content of the website you are designing. Less is more, there is really very little value in creating 1,000 keywords when 3 will suffice.

Content

Content is king. Ensure that all the content on the page is relevant to the product or service identified in the header tags such as the title and keywords and that it isn't repetative purely because you want to repeat the keywords. It has to be fluid and relevant.

This is really an overview of Search Engine Optimisation, Page Rank and how to increase the traffic flow to your site. There are many other methods of achieving this task so please feel free to get in touch if you'd like to learn more.